{"title":"raw senior","description":"\u003cdiv class=\"main-content-container\" style=\"max-width: 1200px; margin: 0 auto; padding: 0 20px; box-sizing: border-box;\"\u003e\n\n  \u003csection class=\"senior-care-content\" style=\"line-height: 1.6; font-family: 'Helvetica Neue', Helvetica, Arial, sans-serif; color: #333; padding: 40px 0;\"\u003e\n    \n    \u003ch2 style=\"font-size: 2.2em; font-weight: 300; letter-spacing: -0.5px; border-bottom: 2px solid #e0e0e0; padding-bottom: 15px; margin-bottom: 30px; display: inline-block;\"\u003eSenior Care: Graceful Aging through Raw\u003c\/h2\u003e\n\n    \u003cp style=\"margin-bottom: 25px; font-size: 1.1em; color: #444;\"\u003e\n      As our pets enter their golden years, their nutritional requirements undergo a significant shift. Metabolic rates slow down, immune systems require more support, and joint health becomes a top priority. Our \u003cstrong\u003eSenior Care\u003c\/strong\u003e range focuses on providing highly digestible, anti-inflammatory nutrients that help maintain cognitive function and muscle tone. Switching a senior pet to raw can often result in a \"second spring,\" with many owners reporting renewed energy levels and improved mobility.\n    \u003c\/p\u003e\n\n    \u003ch3 style=\"font-size: 1.6em; color: #222; margin-top: 35px; margin-bottom: 15px;\"\u003eSupporting Aging Joints and Organs\u003c\/h3\u003e\n    \u003cp style=\"margin-bottom: 25px;\"\u003e\n      One of the primary challenges for senior pets is the loss of muscle mass (sarcopenia). Raw diets provide the high-quality, unprocessed animal proteins necessary to maintain muscle strength without the \"filler\" calories that lead to senior obesity. Furthermore, the natural moisture content in raw food is a massive benefit for aging kidneys, ensuring your pet stays hydrated even if their thirst drive decreases.\n    \u003c\/p\u003e\n\n    \u003chr style=\"border: 0; border-top: 1px solid #e0e0e0; margin: 35px 0;\"\u003e\n\n    \u003ch3 style=\"font-size: 1.6em; color: #222; margin-top: 35px; margin-bottom: 15px;\"\u003eWhat to Choose \u0026amp; What to Avoid\u003c\/h3\u003e\n    \n    \u003cdiv style=\"display: flex; gap: 20px; flex-wrap: wrap; margin-bottom: 30px;\"\u003e\n      \u003cdiv style=\"flex: 1; min-width: 280px; background: #f9f9f9; padding: 20px; border-radius: 8px; border-left: 4px solid #4CAF50;\"\u003e\n        \u003ch4 style=\"color: #2e7d32; margin-top: 0;\"\u003eWhat to Choose\u003c\/h4\u003e\n        \u003cul style=\"padding-left: 20px; font-size: 0.95em;\"\u003e\n          \u003cli style=\"margin-bottom: 10px;\"\u003e\n\u003cstrong\u003eGlucosamine-Rich Foods:\u003c\/strong\u003e Look for recipes containing duck, chicken feet, or trachea for natural joint support.\u003c\/li\u003e\n          \u003cli style=\"margin-bottom: 10px;\"\u003e\n\u003cstrong\u003eOily Fish:\u003c\/strong\u003e Essential for cognitive health and reducing inflammation in \"stiff\" joints.\u003c\/li\u003e\n          \u003cli style=\"margin-bottom: 10px;\"\u003e\n\u003cstrong\u003eFine Minces:\u003c\/strong\u003e Older pets with dental issues or missing teeth benefit from softer, finely ground textures that are easier to chew.\u003c\/li\u003e\n        \u003c\/ul\u003e\n      \u003c\/div\u003e\n\n      \u003cdiv style=\"flex: 1; min-width: 280px; background: #f9f9f9; padding: 20px; border-radius: 8px; border-left: 4px solid #d32f2f;\"\u003e\n        \u003ch4 style=\"color: #c62828; margin-top: 0;\"\u003eWhat to Avoid\u003c\/h4\u003e\n        \u003cul style=\"padding-left: 20px; font-size: 0.95em;\"\u003e\n          \u003cli style=\"margin-bottom: 10px;\"\u003e\n\u003cstrong\u003eExcessive Bone:\u003c\/strong\u003e Some seniors with slower digestion may struggle with very high bone content; look for \"lower bone\" options if constipation occurs.\u003c\/li\u003e\n          \u003cli style=\"margin-bottom: 10px;\"\u003e\n\u003cstrong\u003eHigh-Glycemic Carbs:\u003c\/strong\u003e Avoid sugary fruits or starchy fillers that can exacerbate age-related inflammation and weight gain.\u003c\/li\u003e\n          \u003cli style=\"margin-bottom: 10px;\"\u003e\n\u003cstrong\u003eHard Recreational Bones:\u003c\/strong\u003e Older teeth can be more brittle; stick to \"soft\" edible bones rather than hard \"marrow\" bones to avoid fractures.\u003c\/li\u003e\n        \u003c\/ul\u003e\n      \u003c\/div\u003e\n    \u003c\/div\u003e\n\n    \u003ch3 style=\"font-size: 1.6em; color: #222; margin-top: 35px; margin-bottom: 15px;\"\u003eA Quality of Life Investment\u003c\/h3\u003e\n    \u003cp style=\"margin-bottom: 40px;\"\u003e\n      Aging is inevitable, but \"feeling old\" doesn't have to be. By providing a diet rich in antioxidants and bioavailable nutrients, you are giving your senior pet the best tools to remain active and comfortable. Whether you are transitioning an older pet for the first time or continuing their raw journey, our Senior Care selection is tailored to support them through every milestone of their later years.\n    \u003c\/p\u003e\n\n  \u003c\/section\u003e\n\u003c\/div\u003e","products":[{"product_id":"natural-instinct-senior-1kg","title":"Natural Instinct Senior 1kg","description":"\u003cdiv class=\"squad-dog\"\u003e\n  \u003cdiv class=\"title-wrapper\" style=\"display:flex; width:100%;\"\u003e\n    \u003cdiv class=\"title-column\" style=\"flex:0 0 50%; display:flex; flex-direction:column; justify-content:flex-end; align-items:flex-start;\"\u003e\n      \u003ch2 style=\"color:#000000 !important; font-weight:900; font-size:3rem !important; margin:0 !important; line-height:1.2; padding-top:5px;\"\u003e\n        Natural Instinct Senior 1kg\n      \u003c\/h2\u003e\n    \u003c\/div\u003e\n    \u003cdiv class=\"dead-zone\" style=\"flex:0 0 50%;\"\u003e\u003c\/div\u003e\n  \u003c\/div\u003e\n\n  \u003cp style=\"font-weight: 400; margin-top: 20px;\"\u003e\n    Natural Instinct Senior is a complete raw food diet specifically engineered to support the physiological transition into the geriatric life stage. Formulated in regulated British facilities, this recipe adheres to BARF principles with a focus on lean protein and joint support.\n  \u003c\/p\u003e\n\n  \u003cp style=\"font-weight: 400;\"\u003e\n    This variety utilizes a combination of turkey and white fish to provide a highly digestible, lower-fat protein profile suitable for dogs with reduced activity levels. It is enriched with specialized botanical and marine extracts to support musculoskeletal integrity and cognitive function in aging pets.\n  \u003c\/p\u003e\n\n  \u003ch3 class=\"spw-header\" style=\"color:#be1622; font-weight:700; border-bottom:2px solid #be1622; margin-top:24px;\"\u003e\n    Functional Features\n  \u003c\/h3\u003e\n  \u003cul style=\"padding-left: 20px;\"\u003e\n    \u003cli\u003e\n\u003cstrong\u003eJoint Support Complex:\u003c\/strong\u003e Formulated with Glucosamine, Chondroitin, and MSM to maintain cartilage health and mobility.\u003c\/li\u003e\n    \u003cli\u003e\n\u003cstrong\u003eWeight Management:\u003c\/strong\u003e Features a lean turkey and fish profile (9.1% fat) to prevent excess weight gain in less active senior dogs.\u003c\/li\u003e\n    \u003cli\u003e\n\u003cstrong\u003eDigestive Optimization:\u003c\/strong\u003e High-specification, easily digestible ingredients to accommodate the slower metabolic rates of older canines.\u003c\/li\u003e\n    \u003cli\u003e\n\u003cstrong\u003eAntioxidant Enrichment:\u003c\/strong\u003e Includes Vitamin C, Curcumin, and Spirulina to support immune function and systemic vitality.\u003c\/li\u003e\n  \u003c\/ul\u003e\n\n  \u003ch3 class=\"spw-header\" style=\"color:#be1622; font-weight:700; border-bottom:2px solid #be1622; margin-top:24px;\"\u003e\n    Composition \u0026amp; Analysis\n  \u003c\/h3\u003e\n  \u003ctable class=\"spw-table\" style=\"width:100%; border-collapse: collapse; margin-top: 10px;\"\u003e\n    \u003cthead\u003e\n      \u003ctr style=\"background-color: #f2f2f2;\"\u003e\n        \u003cth style=\"padding: 8px; border: 1px solid #ddd; text-align: left;\"\u003eIngredient\u003c\/th\u003e\n        \u003cth style=\"padding: 8px; border: 1px solid #ddd; text-align: left;\"\u003eInclusion (%)\u003c\/th\u003e\n      \u003c\/tr\u003e\n    \u003c\/thead\u003e\n    \u003ctbody\u003e\n      \u003ctr\u003e\n        \u003ctd style=\"padding: 8px; border: 1px solid #ddd;\"\u003eBritish Turkey with Bone\u003c\/td\u003e\n        \u003ctd style=\"padding: 8px; border: 1px solid #ddd;\"\u003e40%\u003c\/td\u003e\n      \u003c\/tr\u003e\n      \u003ctr\u003e\n        \u003ctd style=\"padding: 8px; border: 1px solid #ddd;\"\u003eBritish White Fish with Bone\u003c\/td\u003e\n        \u003ctd style=\"padding: 8px; border: 1px solid #ddd;\"\u003e35%\u003c\/td\u003e\n      \u003c\/tr\u003e\n      \u003ctr\u003e\n        \u003ctd style=\"padding: 8px; border: 1px solid #ddd;\"\u003eVegetables \u0026amp; Fruit (Carrot, Butternut Squash, Spinach, Apple)\u003c\/td\u003e\n        \u003ctd style=\"padding: 8px; border: 1px solid #ddd;\"\u003e23%\u003c\/td\u003e\n      \u003c\/tr\u003e\n      \u003ctr\u003e\n        \u003ctd style=\"padding: 8px; border: 1px solid #ddd;\"\u003eFunctional Additives (Salmon Oil, Kelp, Joint Complex)\u003c\/td\u003e\n        \u003ctd style=\"padding: 8px; border: 1px solid #ddd;\"\u003e2%\u003c\/td\u003e\n      \u003c\/tr\u003e\n    \u003c\/tbody\u003e\n  \u003c\/table\u003e\n\n  \u003ch3 class=\"spw-header\" style=\"color:#be1622; font-weight:700; border-bottom:2px solid #be1622; margin-top:24px;\"\u003e\n    Nutritional Specifications\n  \u003c\/h3\u003e\n  \u003ctable class=\"spw-table\" style=\"width:100%; border-collapse: collapse; margin-top: 10px;\"\u003e\n    \u003ctbody\u003e\n      \u003ctr\u003e\n        \u003ctd style=\"padding: 8px; border: 1px solid #ddd; font-weight: bold;\"\u003eProtein\u003c\/td\u003e\n        \u003ctd style=\"padding: 8px; border: 1px solid #ddd;\"\u003e13.8%\u003c\/td\u003e\n        \u003ctd style=\"padding: 8px; border: 1px solid #ddd; font-weight: bold;\"\u003eFat\u003c\/td\u003e\n        \u003ctd style=\"padding: 8px; border: 1px solid #ddd;\"\u003e9.1%\u003c\/td\u003e\n      \u003c\/tr\u003e\n      \u003ctr\u003e\n        \u003ctd style=\"padding: 8px; border: 1px solid #ddd; font-weight: bold;\"\u003eMoisture\u003c\/td\u003e\n        \u003ctd style=\"padding: 8px; border: 1px solid #ddd;\"\u003e71.4%\u003c\/td\u003e\n        \u003ctd style=\"padding: 8px; border: 1px solid #ddd; font-weight: bold;\"\u003eInorganic Matter\u003c\/td\u003e\n        \u003ctd style=\"padding: 8px; border: 1px solid #ddd;\"\u003e4.1%\u003c\/td\u003e\n      \u003c\/tr\u003e\n      \u003ctr\u003e\n        \u003ctd style=\"padding: 8px; border: 1px solid #ddd; font-weight: bold;\"\u003eCrude Fibre\u003c\/td\u003e\n        \u003ctd style=\"padding: 8px; border: 1px solid #ddd;\"\u003e1.6%\u003c\/td\u003e\n        \u003ctd style=\"padding: 8px; border: 1px solid #ddd; font-weight: bold;\"\u003eCalcium\/Phos\u003c\/td\u003e\n        \u003ctd style=\"padding: 8px; border: 1px solid #ddd;\"\u003e1.1% \/ 0.8%\u003c\/td\u003e\n      \u003c\/tr\u003e\n    \u003c\/tbody\u003e\n  \u003c\/table\u003e\n\n  \u003chr\u003e\n  \u003cp style=\"font-size:0.8rem; color:#666;\"\u003eData verified on March 9, 2026. Source: https:\/\/naturalinstinct.com\/products\/natural-senior\u003c\/p\u003e\n\u003c\/div\u003e","brand":"Superpet Warehouse","offers":[{"title":"Default Title","offer_id":56132090790214,"sku":"-","price":4.59,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0815\/9022\/3174\/files\/natural-instinct-natural-senior-47251077824818.webp?v=1773072566"},{"product_id":"purrform-senior-venison-trim-ground-bone-450g","title":"Purrform Senior Venison Trim with Turkey Breast, Heart and Liver 450g","description":"\u003cdiv class=\"squad-dog\"\u003e\n  \u003cdiv class=\"title-wrapper\" style=\"display:flex; width:100%;\"\u003e\n    \u003cdiv class=\"title-column\" style=\"flex:0 0 50%; display:flex; flex-direction:column; justify-content:flex-end; align-items:flex-start;\"\u003e\n      \u003ch2 style=\"color:#000000 !important; font-weight:900; font-size:3rem !important; margin:0 !important; line-height:1.2; padding-top:5px;\"\u003e\n        Venison Trim with Turkey Breast, Heart and Liver (Senior)\n      \u003c\/h2\u003e\n    \u003c\/div\u003e\n    \u003cdiv class=\"dead-zone\" style=\"flex:0 0 50%;\"\u003e\u003c\/div\u003e\n  \u003c\/div\u003e\n\n  \u003cp style=\"font-weight: 400; margin-top: 20px;\"\u003e\n    Developed to meet the specific physiological requirements of aging canines, this formulation prioritises lean proteins and essential organ meats. It represents a commitment to biological appropriateness, utilizing high-specification ingredients sourced from regulated production facilities.\n  \u003c\/p\u003e\n\n  \u003cp style=\"font-weight: 400;\"\u003e\n    This specialized blend combines lean venison trim with nutrient-dense turkey components to support metabolic health in senior dogs. The inclusion of heart and liver ensures a natural supply of vital vitamins and minerals without the need for excessive synthetic supplementation.\n  \u003c\/p\u003e\n\n  \u003ch3 class=\"spw-header\" style=\"color:#be1622; font-weight:700; border-bottom:2px solid #be1622; margin-top:24px;\"\u003e\n    Nutritional Composition\n  \u003c\/h3\u003e\n  \u003ctable class=\"spw-table\" style=\"width:100%; border-collapse: collapse; margin-top: 10px;\"\u003e\n    \u003ctr style=\"border-bottom: 1px solid #eee;\"\u003e\n      \u003ctd style=\"padding: 8px; font-weight: 700;\"\u003eIngredient\u003c\/td\u003e\n      \u003ctd style=\"padding: 8px;\"\u003eVenison Trim, Turkey Breast, Turkey Heart, Turkey Liver\u003c\/td\u003e\n    \u003c\/tr\u003e\n    \u003ctr style=\"border-bottom: 1px solid #eee;\"\u003e\n      \u003ctd style=\"padding: 8px; font-weight: 700;\"\u003eClassification\u003c\/td\u003e\n      \u003ctd style=\"padding: 8px;\"\u003eConsumable - Raw Pet Food (Senior Formulation)\u003c\/td\u003e\n    \u003c\/tr\u003e\n    \u003ctr style=\"border-bottom: 1px solid #eee;\"\u003e\n      \u003ctd style=\"padding: 8px; font-weight: 700;\"\u003eTarget Species\u003c\/td\u003e\n      \u003ctd style=\"padding: 8px;\"\u003eCanine (Senior)\u003c\/td\u003e\n    \u003c\/tr\u003e\n  \u003c\/table\u003e\n\n  \u003ch3 class=\"spw-header\" style=\"color:#be1622; font-weight:700; border-bottom:2px solid #be1622; margin-top:24px;\"\u003e\n    Functional Features\n  \u003c\/h3\u003e\n  \u003cul style=\"padding-left: 20px; margin-top: 10px;\"\u003e\n    \u003cli\u003e\n\u003cstrong\u003eOptimised Lean Protein:\u003c\/strong\u003e Utilises venison and turkey breast to maintain muscle mass while managing caloric intake for lower-activity senior life stages.\u003c\/li\u003e\n    \u003cli\u003e\n\u003cstrong\u003eBioavailable Micronutrients:\u003c\/strong\u003e Incorporates turkey heart and liver as a direct source of taurine, Vitamin A, and B-complex vitamins.\u003c\/li\u003e\n    \u003cli\u003e\n\u003cstrong\u003eSpecies-Appropriate Texture:\u003c\/strong\u003e Minced to a consistency suitable for aging dentition and efficient digestion.\u003c\/li\u003e\n    \u003cli\u003e\n\u003cstrong\u003eRegulated Sourcing:\u003c\/strong\u003e Ingredients are derived from monitored supply chains ensuring consistent material specifications.\u003c\/li\u003e\n  \u003c\/ul\u003e\n\n  \u003ch3 class=\"spw-header\" style=\"color:#be1622; font-weight:700; border-bottom:2px solid #be1622; margin-top:24px;\"\u003e\n    Handling and Storage\n  \u003c\/h3\u003e\n  \u003cul style=\"padding-left: 20px; margin-top: 10px;\"\u003e\n    \u003cli\u003eStore at -18°C or below until required for use.\u003c\/li\u003e\n    \u003cli\u003eDefrost in a sealed container within a refrigerated environment.\u003c\/li\u003e\n    \u003cli\u003eOnce defrosted, maintain refrigeration and use within the timeframe specified by the batch label.\u003c\/li\u003e\n    \u003cli\u003eStandard hygiene protocols for handling raw meat products must be strictly followed.\u003c\/li\u003e\n  \u003c\/ul\u003e\n\n  \u003chr style=\"margin-top: 40px; border: 0; border-top: 1px solid #eee;\"\u003e\n  \u003cp style=\"font-size:0.8rem; color:#666;\"\u003eData verified on 10 March 2026. Source: Internal Product Specification - Raw Feeding Standards.\u003c\/p\u003e\n\u003c\/div\u003e","brand":"Superpet Warehouse","offers":[{"title":"Default Title","offer_id":56137115271494,"sku":null,"price":7.7,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0815\/9022\/3174\/files\/Venison_trim_ground_bone_with_turkey_heart_liver450g_tubSENIOR-FRONT__17534.jpg?v=1773158220"},{"product_id":"purrform-senior-chicken-with-ground-bone-chicken-heart-liver-450g","title":"Purrform Senior Chicken with Ground Bone, Chicken Heart \u0026 Liver 450g","description":"\u003cdiv class=\"squad-cat\"\u003e\n  \u003cdiv class=\"title-wrapper\" style=\"display:flex; width:100%;\"\u003e\n    \u003cdiv class=\"title-column\" style=\"flex:0 0 50%; display:flex; flex-direction:column; justify-content:flex-end; align-items:flex-start;\"\u003e\n      \u003ch2 style=\"color:#000000 !important; font-weight:900; font-size:3rem !important; margin:0 !important; line-height:1.2; padding-top:5px;\"\u003e\n        Purrform Senior Chicken with Ground Bone, Heart \u0026amp; Liver 450g\n      \u003c\/h2\u003e\n    \u003c\/div\u003e\n    \u003cdiv class=\"dead-zone\" style=\"flex:0 0 50%;\"\u003e\u003c\/div\u003e\n  \u003c\/div\u003e\n\n  \u003cp style=\"font-weight: 400; margin-top: 20px;\"\u003e\n    Purrform Senior is a specialized raw diet developed to meet the metabolic requirements of cats aged 11 years and above. This formulation utilizes high-specification British chicken, inclusive of heart and liver, to provide a highly digestible protein profile that supports the maintenance of lean body mass in geriatric felines.\n  \u003c\/p\u003e\n\n  \u003cp style=\"font-weight: 400;\"\u003e\n    The recipe features an ultra-fine mince texture to accommodate aging dentition and is fortified with a functional senior-support complex. This includes specific joint-care compounds and Omega-3 fatty acids derived from algae to facilitate mobility and cognitive function, alongside prebiotics for optimal nutrient absorption.\n  \u003c\/p\u003e\n\n  \u003ch3 class=\"spw-header\" style=\"color:#be1622; font-weight:700; border-bottom:2px solid #be1622; margin-top:24px;\"\u003e\n    Technical Specifications\n  \u003c\/h3\u003e\n  \u003ctable class=\"spw-table\" style=\"width:100%; border-collapse: collapse; margin-top: 10px;\"\u003e\n    \u003ctr\u003e\n      \u003ctd style=\"padding: 8px; border-bottom: 1px solid #eee; font-weight: bold;\"\u003eLifestage Focus\u003c\/td\u003e\n      \u003ctd style=\"padding: 8px; border-bottom: 1px solid #eee;\"\u003eSenior (11+ Years)\u003c\/td\u003e\n    \u003c\/tr\u003e\n    \u003ctr\u003e\n      \u003ctd style=\"padding: 8px; border-bottom: 1px solid #eee; font-weight: bold;\"\u003eProduct Format\u003c\/td\u003e\n      \u003ctd style=\"padding: 8px; border-bottom: 1px solid #eee;\"\u003e450g Tub\u003c\/td\u003e\n    \u003c\/tr\u003e\n    \u003ctr\u003e\n      \u003ctd style=\"padding: 8px; border-bottom: 1px solid #eee; font-weight: bold;\"\u003eComposition\u003c\/td\u003e\n      \u003ctd style=\"padding: 8px; border-bottom: 1px solid #eee;\"\u003e75% Chicken with Bone, 15% Chicken Heart, 10% Chicken Liver\u003c\/td\u003e\n    \u003c\/tr\u003e\n    \u003ctr\u003e\n      \u003ctd style=\"padding: 8px; border-bottom: 1px solid #eee; font-weight: bold;\"\u003eMince Grade\u003c\/td\u003e\n      \u003ctd style=\"padding: 8px; border-bottom: 1px solid #eee;\"\u003eUltra-Fine (Easy Digestion)\u003c\/td\u003e\n    \u003c\/tr\u003e\n  \u003c\/table\u003e\n\n  \u003ch3 class=\"spw-header\" style=\"color:#be1622; font-weight:700; border-bottom:2px solid #be1622; margin-top:24px;\"\u003e\n    Analytical Constituents\n  \u003c\/h3\u003e\n  \u003cp style=\"font-weight: 400;\"\u003e\n    The nutritional analysis reflects a profile high in moisture for renal support and balanced minerals for long-term health.\n  \u003c\/p\u003e\n  \u003cul style=\"padding-left: 20px;\"\u003e\n    \u003cli\u003e\n\u003cstrong\u003eMoisture:\u003c\/strong\u003e 66.4%\u003c\/li\u003e\n    \u003cli\u003e\n\u003cstrong\u003eProtein:\u003c\/strong\u003e 18.0%\u003c\/li\u003e\n    \u003cli\u003e\n\u003cstrong\u003eFat Content:\u003c\/strong\u003e 11.5%\u003c\/li\u003e\n    \u003cli\u003e\n\u003cstrong\u003eCrude Ash:\u003c\/strong\u003e 4.5%\u003c\/li\u003e\n    \u003cli\u003e\n\u003cstrong\u003eCrude Fibre:\u003c\/strong\u003e 1%\u003c\/li\u003e\n  \u003c\/ul\u003e\n\n  \u003ch3 class=\"spw-header\" style=\"color:#be1622; font-weight:700; border-bottom:2px solid #be1622; margin-top:24px;\"\u003e\n    Functional Senior Additives\n  \u003c\/h3\u003e\n  \u003cul style=\"padding-left: 20px;\"\u003e\n    \u003cli\u003e\n\u003cstrong\u003eJoint Support:\u003c\/strong\u003e Supplemented with Glucosamine (0.0075%), Chondroitin Sulphate (0.005%), and MSM (0.005%) to assist with joint mobility.\u003c\/li\u003e\n    \u003cli\u003e\n\u003cstrong\u003eCognitive Health:\u003c\/strong\u003e Contains dried whole algae as a natural source of DHA and Omega-3 fatty acids for brain and skin support.\u003c\/li\u003e\n    \u003cli\u003e\n\u003cstrong\u003eMicrobiome Support:\u003c\/strong\u003e Includes Fructo-oligosaccharides (FOS) and Yeast products (MOS) to aid digestive efficiency.\u003c\/li\u003e\n    \u003cli\u003e\n\u003cstrong\u003eMicronutrient Fortification (per kg):\u003c\/strong\u003e Vitamin A (2,000 IU), Vitamin D3 (150 IU), Vitamin E (25 mg), and Taurine (250 mg).\u003c\/li\u003e\n    \u003cli\u003e\n\u003cstrong\u003eTrace Minerals:\u003c\/strong\u003e Elevated levels of Iron (50 mg), Zinc (20 mg), and Manganese (10 mg) to support aging metabolic processes.\u003c\/li\u003e\n  \u003c\/ul\u003e\n\n  \u003ch3 class=\"spw-header\" style=\"color:#be1622; font-weight:700; border-bottom:2px solid #be1622; margin-top:24px;\"\u003e\n    Storage \u0026amp; Handling Protocol\n  \u003c\/h3\u003e\n  \u003cul style=\"padding-left: 20px;\"\u003e\n    \u003cli\u003e\n\u003cstrong\u003eHandling:\u003c\/strong\u003e Keep frozen at -18°C. Defrost in a sealed container within the refrigerator.\u003c\/li\u003e\n    \u003cli\u003e\n\u003cstrong\u003ePortioning:\u003c\/strong\u003e Once thawed, the 450g tub is best utilized within 24–48 hours to maintain nutritional integrity.\u003c\/li\u003e\n    \u003cli\u003e\n\u003cstrong\u003eServing:\u003c\/strong\u003e Serve at room temperature. For felines with a reduced appetite, food may be slightly warmed (contains ground bone, do not cook or microwave).\u003c\/li\u003e\n    \u003cli\u003e\n\u003cstrong\u003eHygiene:\u003c\/strong\u003e Maintain rigorous raw food hygiene; wash all utensils, surfaces, and hands thoroughly after contact.\u003c\/li\u003e\n  \u003c\/ul\u003e\n\n  \u003chr\u003e\n  \u003cp style=\"font-size:0.8rem; color:#666;\"\u003eData verified on March 10, 2026. Source: https:\/\/www.purrform.co.uk\/senior-chicken-with-ground-bone-chicken-heart-liver-450g-tub\/\u003c\/p\u003e\n\u003c\/div\u003e","brand":"Superpet Warehouse","offers":[{"title":"Default Title","offer_id":56137115304262,"sku":null,"price":6.1,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0815\/9022\/3174\/files\/5F8A0053_SENIOR_Tub_WEB__60329.jpg?v=1773157999"},{"product_id":"purrform-senior-rabbit-with-ground-bone-ox-heart","title":"Purrform Senior Rabbit with Ground Bone \u0026 Ox Heart 450g","description":"\u003cdiv class=\"squad-cat\"\u003e\n\u003cdiv class=\"title-wrapper\" style=\"display: flex; width: 100%;\"\u003e\n\u003cdiv class=\"title-column\" style=\"flex: 0 0 50%; display: flex; flex-direction: column; justify-content: flex-end; align-items: flex-start;\"\u003e\n\u003ch2 style=\"color: #000000 !important; font-weight: 900; font-size: 3rem !important; margin: 0 !important; line-height: 1.2; padding-top: 5px;\"\u003ePurrform Senior Farmed Rabbit with Ground Bone \u0026amp; Ox Heart 450g\u003c\/h2\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"dead-zone\" style=\"flex: 0 0 50%;\"\u003e\u003cbr\u003e\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cp style=\"font-weight: 400; margin-top: 20px;\"\u003ePurrform Senior is a precision-engineered raw diet developed specifically for cats aged 11 years and older. This formulation focuses on the maintenance of lean muscle mass and cognitive function through highly digestible farmed rabbit and taurine-rich ox heart.\u003c\/p\u003e\n\u003cp style=\"font-weight: 400;\"\u003eTo support the physiological changes associated with aging, this recipe features a finer mince texture for ease of consumption and is fortified with a specialized senior-support complex. This includes essential joint-care compounds and Omega-3 fatty acids to facilitate mobility and systemic health in geriatric felines.\u003c\/p\u003e\n\u003ch3 class=\"spw-header\" style=\"color: #be1622; font-weight: bold; border-bottom: 2px solid #be1622; margin-top: 24px;\"\u003eTechnical Specifications\u003c\/h3\u003e\n\u003ctable class=\"spw-table\" style=\"width: 100%; border-collapse: collapse; margin-top: 10px;\"\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd style=\"padding: 8px; border-bottom: 1px solid #eee; font-weight: bold;\"\u003eLifestage Focus\u003c\/td\u003e\n\u003ctd style=\"padding: 8px; border-bottom: 1px solid #eee;\"\u003eSenior (11+ Years)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd style=\"padding: 8px; border-bottom: 1px solid #eee; font-weight: bold;\"\u003eProduct Format\u003c\/td\u003e\n\u003ctd style=\"padding: 8px; border-bottom: 1px solid #eee;\"\u003e450g Tub\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd style=\"padding: 8px; border-bottom: 1px solid #eee; font-weight: bold;\"\u003eProtein Composition\u003c\/td\u003e\n\u003ctd style=\"padding: 8px; border-bottom: 1px solid #eee;\"\u003e80% Farmed Rabbit with Bone, 20% Ox Heart\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd style=\"padding: 8px; border-bottom: 1px solid #eee; font-weight: bold;\"\u003eMince Grade\u003c\/td\u003e\n\u003ctd style=\"padding: 8px; border-bottom: 1px solid #eee;\"\u003eUltra-Fine (Geriatric Friendly)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003ch3 class=\"spw-header\" style=\"color: #be1622; font-weight: bold; border-bottom: 2px solid #be1622; margin-top: 24px;\"\u003eAnalytical Constituents\u003c\/h3\u003e\n\u003cp style=\"font-weight: 400;\"\u003eThe nutritional profile is optimized for hydration and protein efficiency, addressing the specific metabolic rate of older cats.\u003c\/p\u003e\n\u003cul style=\"padding-left: 20px;\"\u003e\n\u003cli\u003e\n\u003cstrong\u003eMoisture:\u003c\/strong\u003e 72.4%\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eProtein:\u003c\/strong\u003e 18.0%\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eFat Content:\u003c\/strong\u003e 8.1%\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eCrude Ash:\u003c\/strong\u003e 2.3%\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eCrude Fibre:\u003c\/strong\u003e 0.1%\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3 class=\"spw-header\" style=\"color: #be1622; font-weight: bold; border-bottom: 2px solid #be1622; margin-top: 24px;\"\u003eFunctional Senior Additives\u003c\/h3\u003e\n\u003cul style=\"padding-left: 20px;\"\u003e\n\u003cli\u003e\n\u003cstrong\u003eMobility Support:\u003c\/strong\u003e Includes Glucosamine (0.0075%), Chondroitin Sulphate (0.005%), and MSM (0.005%) for joint and cartilage maintenance.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eOmega-3 Fatty Acids:\u003c\/strong\u003e Derived from dried whole algae to support skin health and cognitive function.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eDigestive Health:\u003c\/strong\u003e Supplemented with Fructo-oligosaccharides (FOS) and Mannan-oligosaccharides (MOS) to aid nutrient absorption.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eMicronutrient Fortification (per kg):\u003c\/strong\u003e Vitamin A (2,000 IU), Vitamin D3 (150 IU), Vitamin E (25 mg), and Taurine (250 mg).\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eTrace Minerals:\u003c\/strong\u003e Enhanced levels of Iron (50 mg), Zinc (20 mg), and Manganese (10 mg) to support metabolic vitality.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3 class=\"spw-header\" style=\"color: #be1622; font-weight: bold; border-bottom: 2px solid #be1622; margin-top: 24px;\"\u003eStorage \u0026amp; Serving Protocol\u003c\/h3\u003e\n\u003cul style=\"padding-left: 20px;\"\u003e\n\u003cli\u003e\n\u003cstrong\u003eHandling:\u003c\/strong\u003e Keep frozen at -18°C. Defrost in a sealed container within the refrigerator.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003ePortioning:\u003c\/strong\u003e Once thawed, the 450g tub should be consumed within 24–48 hours.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003ePreparation:\u003c\/strong\u003e Serve at room temperature. For cats with diminished appetite, the food may be slightly warmed (do not cook or microwave due to ground bone content).\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eHygiene:\u003c\/strong\u003e Wash all surfaces, utensils, and hands thoroughly after handling raw meat.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003chr\u003e\n\u003cp style=\"font-size: 0.8rem; color: #666;\"\u003eData verified on March 10, 2026. Source: https:\/\/www.purrform.co.uk\/senior-farmed-rabbit-with-ground-bone-ox-heart-450g-tub\/\u003c\/p\u003e\n\u003c\/div\u003e","brand":"Superpet Warehouse","offers":[{"title":"Default Title","offer_id":56137115435334,"sku":null,"price":6.1,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0815\/9022\/3174\/files\/5F8A0051_SENIOR_Tub_WEB__51058.jpg?v=1773157905"},{"product_id":"natures-menu-nuggets-fish-chicken-1kg","title":"Natures Menu 60% Fish and Chicken Nuggets (Senior) 1kg","description":"\u003cdiv class=\"squad-dog\"\u003e\n  \u003cdiv class=\"title-wrapper\" style=\"display:flex; width:100%;\"\u003e\n    \u003cdiv class=\"title-column\" style=\"flex:0 0 50%; display:flex; flex-direction:column; justify-content:flex-end; align-items:flex-start;\"\u003e\n      \u003ch2 style=\"color:#000000 !important; font-weight:900; font-size:3rem !important; margin:0 !important; line-height:1.2; padding-top:5px;\"\u003e\n        Natures Menu 60% Fish and Chicken Nuggets (Senior)\n      \u003c\/h2\u003e\n    \u003c\/div\u003e\n    \u003cdiv class=\"dead-zone\" style=\"flex:0 0 50%;\"\u003e\u003c\/div\u003e\n  \u003c\/div\u003e\n\n  \u003cp style=\"font-weight: 400; margin-top: 20px;\"\u003e\n    Natures Menu provides high-specification raw nutrition developed in regulated production facilities in Norfolk with over 40 years of expertise. These senior-focused nuggets are formulated to FEDIAF standards, providing a complete and balanced raw meal for older dogs.\n  \u003c\/p\u003e\n\n  \u003cp style=\"font-weight: 400;\"\u003e\n    The formulation combines chicken, salmon, and white fish with a selection of vegetables and brown rice to provide an easily digestible energy source. The nugget format is designed for functional ease of use, allowing for precise portioning and a transition-friendly application for raw feeding.\n  \u003c\/p\u003e\n\n  \u003ch3 class=\"spw-header\" style=\"color:#be1622; font-weight:700; border-bottom:2px solid #be1622; margin-top:24px;\"\u003e\n    Technical Specifications\n  \u003c\/h3\u003e\n  \u003ctable class=\"spw-table\"\u003e\n    \u003ctr\u003e\n      \u003ctd\u003e\u003cstrong\u003eFormat\u003c\/strong\u003e\u003c\/td\u003e\n      \u003ctd\u003eRaw Frozen Nuggets\u003c\/td\u003e\n    \u003c\/tr\u003e\n    \u003ctr\u003e\n      \u003ctd\u003e\u003cstrong\u003eNutritional Class\u003c\/strong\u003e\u003c\/td\u003e\n      \u003ctd\u003eComplete \u0026amp; Balanced 60\/40\u003c\/td\u003e\n    \u003c\/tr\u003e\n    \u003ctr\u003e\n      \u003ctd\u003e\u003cstrong\u003eSpecies Suitability\u003c\/strong\u003e\u003c\/td\u003e\n      \u003ctd\u003eSenior Dogs\u003c\/td\u003e\n    \u003c\/tr\u003e\n    \u003ctr\u003e\n      \u003ctd\u003e\u003cstrong\u003eUnit Weight\u003c\/strong\u003e\u003c\/td\u003e\n      \u003ctd\u003e1kg (~58 nuggets)\u003c\/td\u003e\n    \u003c\/tr\u003e\n    \u003ctr\u003e\n      \u003ctd\u003e\u003cstrong\u003eEnergy Content\u003c\/strong\u003e\u003c\/td\u003e\n      \u003ctd\u003e153 Kcal\/100g\u003c\/td\u003e\n    \u003c\/tr\u003e\n  \u003c\/table\u003e\n\n  \u003ch3 class=\"spw-header\" style=\"color:#be1622; font-weight:700; border-bottom:2px solid #be1622; margin-top:24px;\"\u003e\n    Composition \u0026amp; Ingredients\n  \u003c\/h3\u003e\n  \u003cul style=\"padding-left: 20px;\"\u003e\n    \u003cli\u003eChicken (34%)\u003c\/li\u003e\n    \u003cli\u003eBrown Rice (19%)\u003c\/li\u003e\n    \u003cli\u003eSalmon (16%)\u003c\/li\u003e\n    \u003cli\u003eWhite Fish (10%)\u003c\/li\u003e\n    \u003cli\u003ePeas (8%), Carrots (5%), Swede (5%)\u003c\/li\u003e\n    \u003cli\u003ePea Fibre, Yucca, Green Tea\u003c\/li\u003e\n  \u003c\/ul\u003e\n\n  \u003ch3 class=\"spw-header\" style=\"color:#be1622; font-weight:700; border-bottom:2px solid #be1622; margin-top:24px;\"\u003e\n    Analytical Constituents\n  \u003c\/h3\u003e\n  \u003ctable class=\"spw-table\"\u003e\n    \u003ctr\u003e\n      \u003ctd\u003e\u003cstrong\u003eCrude Protein\u003c\/strong\u003e\u003c\/td\u003e\n      \u003ctd\u003e11%\u003c\/td\u003e\n    \u003c\/tr\u003e\n    \u003ctr\u003e\n      \u003ctd\u003e\u003cstrong\u003eCrude Fat\u003c\/strong\u003e\u003c\/td\u003e\n      \u003ctd\u003e7%\u003c\/td\u003e\n    \u003c\/tr\u003e\n    \u003ctr\u003e\n      \u003ctd\u003e\u003cstrong\u003eCrude Ash\u003c\/strong\u003e\u003c\/td\u003e\n      \u003ctd\u003e2.5%\u003c\/td\u003e\n    \u003c\/tr\u003e\n    \u003ctr\u003e\n      \u003ctd\u003e\u003cstrong\u003eCrude Fibre\u003c\/strong\u003e\u003c\/td\u003e\n      \u003ctd\u003e1%\u003c\/td\u003e\n    \u003c\/tr\u003e\n    \u003ctr\u003e\n      \u003ctd\u003e\u003cstrong\u003eMoisture\u003c\/strong\u003e\u003c\/td\u003e\n      \u003ctd\u003e67%\u003c\/td\u003e\n    \u003c\/tr\u003e\n  \u003c\/table\u003e\n\n  \u003ch3 class=\"spw-header\" style=\"color:#be1622; font-weight:700; border-bottom:2px solid #be1622; margin-top:24px;\"\u003e\n    Handling \u0026amp; Functional Features\n  \u003c\/h3\u003e\n  \u003cul style=\"padding-left: 20px;\"\u003e\n    \u003cli\u003eFormulated to meet FEDIAF nutritional standards for senior dog maintenance.\u003c\/li\u003e\n    \u003cli\u003eUtilizes digestible proteins from chicken and white fish to support older systems.\u003c\/li\u003e\n    \u003cli\u003eIncludes brown rice as a non-starchy carbohydrate source for energy and minerals.\u003c\/li\u003e\n    \u003cli\u003eProduct may contain small pieces of bone (4g per 100g) for nutritional complexity.\u003c\/li\u003e\n    \u003cli\u003ePour, thaw, and serve format for mess-free meal preparation.\u003c\/li\u003e\n    \u003cli\u003eFree from artificial colours and preservatives.\u003c\/li\u003e\n  \u003c\/ul\u003e\n\n  \u003chr\u003e\n  \u003cp style=\"font-size:0.8rem; color:#666;\"\u003eData verified on 11 March 2026. Source: https:\/\/www.naturesmenu.co.uk\/senior-chicken-and-fish-nuggets-NMNCF.html\u003c\/p\u003e\n\u003c\/div\u003e","brand":"Superpet Warehouse","offers":[{"title":"Default Title","offer_id":56140667814214,"sku":"NMNCF","price":4.69,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0815\/9022\/3174\/files\/NMNCF-hero-full-bleed.webp?v=1773243285"}],"url":"https:\/\/rawww.shop\/collections\/raw-senior.oembed","provider":"Superpet Warehouse","version":"1.0","type":"link"}