{"product_id":"iams-dog-senior-small-medium-chicken-12kg","title":"Iams Dog Senior Small Medium Chicken 12kg","description":"\u003cdiv class=\"squad-dog spw-squad-modern spw-product-page\"\u003e\n  \u003cdiv class=\"spw-title-wrap\"\u003e\n    \u003cdiv class=\"spw-title-main\"\u003e\n      \u003ch2\u003eIams Dog Senior Small Medium Chicken 12kg\u003c\/h2\u003e\n    \u003c\/div\u003e\n    \u003cdiv class=\"spw-title-space\"\u003e\u003c\/div\u003e\n  \u003c\/div\u003e\n\n  \u003cdiv class=\"spw-product-content\"\u003e\n    \u003cnav class=\"spw-quick-links\" aria-label=\"Product information sections\"\u003e\n      \u003ca href=\"#spw-overview\"\u003eOverview\u003c\/a\u003e\n      \u003ca href=\"#spw-details\"\u003eKey Details\u003c\/a\u003e\n      \u003ca href=\"#spw-benefits\"\u003eBenefits\u003c\/a\u003e\n      \u003ca href=\"#spw-feeding\"\u003eFeeding\u003c\/a\u003e\n      \u003ca href=\"#spw-specification\"\u003eSpecification\u003c\/a\u003e\n    \u003c\/nav\u003e\n\n    \u003cdiv class=\"spw-chip-row\" aria-label=\"At a glance\"\u003e\n      \u003cspan class=\"spw-chip\"\u003eSenior Dog Food\u003c\/span\u003e\n      \u003cspan class=\"spw-chip\"\u003eSmall \u0026amp; Medium Breeds\u003c\/span\u003e\n      \u003cspan class=\"spw-chip\"\u003eChicken Recipe\u003c\/span\u003e\n      \u003cspan class=\"spw-chip\"\u003e12kg Bag\u003c\/span\u003e\n      \u003cspan class=\"spw-chip\"\u003eComplete \u0026amp; Balanced\u003c\/span\u003e\n    \u003c\/div\u003e\n\n    \u003cdiv class=\"spw-grid\"\u003e\n      \u003cdetails class=\"spw-panel spw-panel-7\" id=\"spw-overview\" open\u003e\n        \u003csummary class=\"spw-panel-title\"\u003eOverview\u003c\/summary\u003e\n        \u003cdiv class=\"spw-panel-body\"\u003e\n          \u003cp\u003eThis Iams senior dry dog food is made for small and medium breed dogs needing everyday nutrition in their later years. It uses a chicken recipe and comes in a generous 12kg bag, making it a practical choice for homes looking to keep their dog on a familiar senior diet.\u003c\/p\u003e\n          \u003cp\u003eIt is a complete and balanced dry food designed for dogs aged 8+ years and weighing under 25kg. The recipe focuses on the needs of older small and medium breed dogs, with nutrition aimed at supporting digestion, joints, heart health, teeth, skin and coat, bones, and immune function.\u003c\/p\u003e\n          \u003cp\u003eThe formula also places emphasis on animal protein, prebiotics, beet pulp, omega 3 and 6, antioxidants, and key vitamins and minerals to support healthy daily vitality.\u003c\/p\u003e\n        \u003c\/div\u003e\n      \u003c\/details\u003e\n\n      \u003cdetails class=\"spw-panel spw-panel-5\" id=\"spw-details\" open\u003e\n        \u003csummary class=\"spw-panel-title\"\u003eKey Details\u003c\/summary\u003e\n        \u003cdiv class=\"spw-panel-body\"\u003e\n          \u003ctable class=\"spw-table\"\u003e\n            \u003ctbody\u003e\n              \u003ctr\u003e\n                \u003ctd\u003eBrand\u003c\/td\u003e\n                \u003ctd\u003eIams\u003c\/td\u003e\n              \u003c\/tr\u003e\n              \u003ctr\u003e\n                \u003ctd\u003eProduct Type\u003c\/td\u003e\n                \u003ctd\u003eComplete dry dog food\u003c\/td\u003e\n              \u003c\/tr\u003e\n              \u003ctr\u003e\n                \u003ctd\u003eLife Stage\u003c\/td\u003e\n                \u003ctd\u003eSenior\u003c\/td\u003e\n              \u003c\/tr\u003e\n              \u003ctr\u003e\n                \u003ctd\u003eBreed Size\u003c\/td\u003e\n                \u003ctd\u003eSmall and medium breeds\u003c\/td\u003e\n              \u003c\/tr\u003e\n              \u003ctr\u003e\n                \u003ctd\u003eRecipe\u003c\/td\u003e\n                \u003ctd\u003eChicken\u003c\/td\u003e\n              \u003c\/tr\u003e\n              \u003ctr\u003e\n                \u003ctd\u003ePack Size\u003c\/td\u003e\n                \u003ctd\u003e12kg\u003c\/td\u003e\n              \u003c\/tr\u003e\n              \u003ctr\u003e\n                \u003ctd\u003eSuitable For\u003c\/td\u003e\n                \u003ctd\u003eDogs aged 8+ years and under 25kg\u003c\/td\u003e\n              \u003c\/tr\u003e\n            \u003c\/tbody\u003e\n          \u003c\/table\u003e\n        \u003c\/div\u003e\n      \u003c\/details\u003e\n\n      \u003cdetails class=\"spw-panel spw-panel-7\" id=\"spw-benefits\" open\u003e\n        \u003csummary class=\"spw-panel-title\"\u003eBenefits\u003c\/summary\u003e\n        \u003cdiv class=\"spw-panel-body\"\u003e\n          \u003cul class=\"spw-feature-list\"\u003e\n            \u003cli\u003eSupports older dogs with a senior-friendly dry food recipe.\u003c\/li\u003e\n            \u003cli\u003eProvides chicken as the main flavour choice for everyday mealtimes.\u003c\/li\u003e\n            \u003cli\u003eContains prebiotics and beet pulp to help support healthy digestion.\u003c\/li\u003e\n            \u003cli\u003eIncludes nutrients to support joints in active senior dogs.\u003c\/li\u003e\n            \u003cli\u003eHelps maintain a healthy heart with key nutritional support.\u003c\/li\u003e\n            \u003cli\u003eSupports healthy teeth with tailored mineral levels.\u003c\/li\u003e\n            \u003cli\u003eIncludes omega 3 and 6 to help support skin and coat condition.\u003c\/li\u003e\n            \u003cli\u003eProvides essential minerals and vitamin D to help support strong bones.\u003c\/li\u003e\n            \u003cli\u003eIncludes antioxidants such as vitamins C and E to help support the immune system.\u003c\/li\u003e\n            \u003cli\u003eMade with a high animal-protein positioning to suit a senior dry food diet.\u003c\/li\u003e\n          \u003c\/ul\u003e\n        \u003c\/div\u003e\n      \u003c\/details\u003e\n\n      \u003cdetails class=\"spw-panel spw-panel-5\" id=\"spw-feeding\" open\u003e\n        \u003csummary class=\"spw-panel-title\"\u003eFeeding \u0026amp; Suitability\u003c\/summary\u003e\n        \u003cdiv class=\"spw-panel-body\"\u003e\n          \u003cp\u003eThis food is suited to senior dogs in small and medium breeds, with retailer guidance placing it at 8 years and over for dogs under 25kg.\u003c\/p\u003e\n          \u003cp class=\"spw-note\"\u003eServe as part of a complete daily diet and make sure fresh drinking water is always available.\u003c\/p\u003e\n          \u003cp class=\"spw-note\"\u003eIf changing from another food, introduce this recipe gradually over several days to help your dog adjust comfortably.\u003c\/p\u003e\n        \u003c\/div\u003e\n      \u003c\/details\u003e\n\n      \u003cdetails class=\"spw-panel spw-panel-full\" id=\"spw-specification\" open\u003e\n        \u003csummary class=\"spw-panel-title\"\u003eSpecification\u003c\/summary\u003e\n        \u003cdiv class=\"spw-panel-body\"\u003e\n          \u003ctable class=\"spw-table\"\u003e\n            \u003ctbody\u003e\n              \u003ctr\u003e\n                \u003ctd\u003ePet Type\u003c\/td\u003e\n                \u003ctd\u003eDog\u003c\/td\u003e\n              \u003c\/tr\u003e\n              \u003ctr\u003e\n                \u003ctd\u003eBrand Range\u003c\/td\u003e\n                \u003ctd\u003eIams for Vitality \/ Senior small \u0026amp; medium breed\u003c\/td\u003e\n              \u003c\/tr\u003e\n              \u003ctr\u003e\n                \u003ctd\u003eFormat\u003c\/td\u003e\n                \u003ctd\u003eDry kibble\u003c\/td\u003e\n              \u003c\/tr\u003e\n              \u003ctr\u003e\n                \u003ctd\u003eFlavour\u003c\/td\u003e\n                \u003ctd\u003eChicken\u003c\/td\u003e\n              \u003c\/tr\u003e\n              \u003ctr\u003e\n                \u003ctd\u003eWeight\u003c\/td\u003e\n                \u003ctd\u003e12kg\u003c\/td\u003e\n              \u003c\/tr\u003e\n              \u003ctr\u003e\n                \u003ctd\u003ePack Size Guide\u003c\/td\u003e\n                \u003ctd\u003eLarge bag for regular feeding households\u003c\/td\u003e\n              \u003c\/tr\u003e\n              \u003ctr\u003e\n                \u003ctd\u003eKey Nutrition Focus\u003c\/td\u003e\n                \u003ctd\u003eDigestion, joints, heart, teeth, skin and coat, bones, immune support\u003c\/td\u003e\n              \u003c\/tr\u003e\n            \u003c\/tbody\u003e\n          \u003c\/table\u003e\n\n          \u003cdiv class=\"spw-inner-box\"\u003e\n            \u003cp\u003eThis senior recipe is built around practical everyday nutrition for older small and medium breed dogs, combining protein-led feeding with fibre, antioxidants, omega oils and essential minerals.\u003c\/p\u003e\n          \u003c\/div\u003e\n        \u003c\/div\u003e\n      \u003c\/details\u003e\n    \u003c\/div\u003e\n  \u003c\/div\u003e\n\u003c\/div\u003e","brand":"Superpet Warehouse","offers":[{"title":"Default Title","offer_id":56698517717318,"sku":"-","price":31.99,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0815\/9022\/3174\/files\/iams-dog-senior-small-medium-chicken-12kg-01_83f920d9-dc54-49c2-8135-3d6a0e8e03cb.jpg?v=1780401437","url":"https:\/\/rawww.shop\/products\/iams-dog-senior-small-medium-chicken-12kg","provider":"Superpet Warehouse","version":"1.0","type":"link"}