{"product_id":"purrform-5-day-fresh-chicken-300g","title":"Purrform 5 Day Fresh Chicken Breast with Heart, Gizzard \u0026 Liver 300g","description":"\u003cdiv class=\"squad-cat\"\u003e\n\u003cdiv style=\"display: flex; width: 100%;\" class=\"title-wrapper\"\u003e\n\u003cdiv style=\"flex: 0 0 50%; display: flex; flex-direction: column; justify-content: flex-end; align-items: flex-start;\" class=\"title-column\"\u003e\n\u003ch2 style=\"color: #000000 !important; font-weight: 900; font-size: 3rem !important; margin: 0 !important; line-height: 1.2; padding-top: 5px;\"\u003ePurrform 5 Day Fresh Chicken Breast with Heart, Gizzard \u0026amp; Liver 300g\u003c\/h2\u003e\n\u003c\/div\u003e\n\u003cdiv style=\"flex: 0 0 50%;\" class=\"dead-zone\"\u003e\u003cbr\u003e\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cp style=\"font-weight: 400; margin-top: 20px;\"\u003ePurrform 5 Day Fresh Chicken Breast is a high-specification complete raw diet, utilizing High Pressure Processing (HPP) to ensure clinical food safety while maintaining the nutritional integrity of a raw diet. This bone-free formulation is specifically engineered for obligate carnivores, focusing on lean poultry proteins and functional organ meats.\u003c\/p\u003e\n\u003cp style=\"font-weight: 400;\"\u003eThe recipe features a precise blend of minced chicken breast, heart, gizzard, and liver, providing a naturally rich source of taurine and essential amino acids. This 300g pouch format offers a smooth, fine mince texture that is highly palatable and suitable for cats across all life stages, including those transitioning to raw feeding.\u003c\/p\u003e\n\u003ch3 style=\"color: #be1622; font-weight: bold; border-bottom: 2px solid #be1622; margin-top: 24px;\" class=\"spw-header\"\u003eTechnical Specifications\u003c\/h3\u003e\n\u003ctable style=\"width: 100%; border-collapse: collapse; margin-top: 10px;\" class=\"spw-table\"\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd style=\"padding: 8px; border-bottom: 1px solid #eee; font-weight: bold;\"\u003eProcessing Technology\u003c\/td\u003e\n\u003ctd style=\"padding: 8px; border-bottom: 1px solid #eee;\"\u003eHigh Pressure Processing (HPP) - Non-Thermal\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd style=\"padding: 8px; border-bottom: 1px solid #eee; font-weight: bold;\"\u003eFormat\u003c\/td\u003e\n\u003ctd style=\"padding: 8px; border-bottom: 1px solid #eee;\"\u003e300g Fresh Pouch\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd style=\"padding: 8px; border-bottom: 1px solid #eee; font-weight: bold;\"\u003ePost-Defrost Shelf Life\u003c\/td\u003e\n\u003ctd style=\"padding: 8px; border-bottom: 1px solid #eee;\"\u003eUp to 5 Days (Refrigerated)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd style=\"padding: 8px; border-bottom: 1px solid #eee; font-weight: bold;\"\u003eCaloric Density\u003c\/td\u003e\n\u003ctd style=\"padding: 8px; border-bottom: 1px solid #eee;\"\u003e123 kcal per 100g (369 kcal per pouch)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003ch3 style=\"color: #be1622; font-weight: bold; border-bottom: 2px solid #be1622; margin-top: 24px;\" class=\"spw-header\"\u003eComposition \u0026amp; Analytical Constituents\u003c\/h3\u003e\n\u003cp style=\"font-weight: 400;\"\u003eThe formulation prioritizes lean muscle tissue and functional offal to mirror the nutritional density of natural prey.\u003c\/p\u003e\n\u003cul style=\"padding-left: 20px;\"\u003e\n\u003cli\u003e\n\u003cstrong\u003eIngredients:\u003c\/strong\u003e 50% Minced Chicken Breast, 20% Chicken Heart, 20% Chicken Gizzard, 10% Chicken Liver.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eMoisture:\u003c\/strong\u003e 74.3%\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eProtein:\u003c\/strong\u003e 19.1%\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eFat Content:\u003c\/strong\u003e 6.4%\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eCrude Ash:\u003c\/strong\u003e 1.2%\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eCrude Fibre:\u003c\/strong\u003e 0.5%\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3 style=\"color: #be1622; font-weight: bold; border-bottom: 2px solid #be1622; margin-top: 24px;\" class=\"spw-header\"\u003eNutritional Additives (per kg)\u003c\/h3\u003e\n\u003cul style=\"padding-left: 20px;\"\u003e\n\u003cli\u003e\n\u003cstrong\u003eVitamin A:\u003c\/strong\u003e 2500iu\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eVitamin D3:\u003c\/strong\u003e 250iu\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eVitamin E:\u003c\/strong\u003e 25mg\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eTaurine:\u003c\/strong\u003e 750mg\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eTrace Elements:\u003c\/strong\u003e Iron, Zinc, Manganese, Copper, Iodine.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3 style=\"color: #be1622; font-weight: bold; border-bottom: 2px solid #be1622; margin-top: 24px;\" class=\"spw-header\"\u003eFeeding \u0026amp; Preparation Protocol\u003c\/h3\u003e\n\u003cul style=\"padding-left: 20px;\"\u003e\n\u003cli\u003e\n\u003cstrong\u003eHPP Safety:\u003c\/strong\u003e The high-pressure treatment neutralizes pathogens such as Salmonella and Listeria without heating, preserving the natural enzymes and vitamins.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eStorage:\u003c\/strong\u003e Keep frozen. Defrost in a refrigerator; once thawed, the HPP treatment allows the product to remain viable for up to 5 days.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eServing:\u003c\/strong\u003e As this variant contains no bone, it can be served cold or gently warmed (10–15 seconds) to enhance the natural aroma for the cat.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eTransitioning:\u003c\/strong\u003e Ideal for felines new to raw feeding due to the smooth consistency and familiar poultry protein.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003chr\u003e\n\u003cp style=\"font-size: 0.8rem; color: #666;\"\u003eData verified on March 10, 2026. Source: https:\/\/www.purrform.co.uk\/chicken-breast-with-heart-gizzard-and-liver\/\u003c\/p\u003e\n\u003c\/div\u003e","brand":"Superpet Warehouse","offers":[{"title":"Default Title","offer_id":56137115205958,"sku":null,"price":5.5,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0815\/9022\/3174\/files\/22906PURR-Chicken-Breast-300__07857.jpg?v=1773158330","url":"https:\/\/rawww.shop\/products\/purrform-5-day-fresh-chicken-300g","provider":"Superpet Warehouse","version":"1.0","type":"link"}