{"product_id":"purrform-senior-chicken-with-ground-bone-chicken-heart-liver-450g","title":"Purrform Senior Chicken with Ground Bone, Chicken Heart \u0026 Liver 450g","description":"\u003cdiv class=\"squad-cat\"\u003e\n  \u003cdiv class=\"title-wrapper\" style=\"display:flex; width:100%;\"\u003e\n    \u003cdiv class=\"title-column\" style=\"flex:0 0 50%; display:flex; flex-direction:column; justify-content:flex-end; align-items:flex-start;\"\u003e\n      \u003ch2 style=\"color:#000000 !important; font-weight:900; font-size:3rem !important; margin:0 !important; line-height:1.2; padding-top:5px;\"\u003e\n        Purrform Senior Chicken with Ground Bone, Heart \u0026amp; Liver 450g\n      \u003c\/h2\u003e\n    \u003c\/div\u003e\n    \u003cdiv class=\"dead-zone\" style=\"flex:0 0 50%;\"\u003e\u003c\/div\u003e\n  \u003c\/div\u003e\n\n  \u003cp style=\"font-weight: 400; margin-top: 20px;\"\u003e\n    Purrform Senior is a specialized raw diet developed to meet the metabolic requirements of cats aged 11 years and above. This formulation utilizes high-specification British chicken, inclusive of heart and liver, to provide a highly digestible protein profile that supports the maintenance of lean body mass in geriatric felines.\n  \u003c\/p\u003e\n\n  \u003cp style=\"font-weight: 400;\"\u003e\n    The recipe features an ultra-fine mince texture to accommodate aging dentition and is fortified with a functional senior-support complex. This includes specific joint-care compounds and Omega-3 fatty acids derived from algae to facilitate mobility and cognitive function, alongside prebiotics for optimal nutrient absorption.\n  \u003c\/p\u003e\n\n  \u003ch3 class=\"spw-header\" style=\"color:#be1622; font-weight:700; border-bottom:2px solid #be1622; margin-top:24px;\"\u003e\n    Technical Specifications\n  \u003c\/h3\u003e\n  \u003ctable class=\"spw-table\" style=\"width:100%; border-collapse: collapse; margin-top: 10px;\"\u003e\n    \u003ctr\u003e\n      \u003ctd style=\"padding: 8px; border-bottom: 1px solid #eee; font-weight: bold;\"\u003eLifestage Focus\u003c\/td\u003e\n      \u003ctd style=\"padding: 8px; border-bottom: 1px solid #eee;\"\u003eSenior (11+ Years)\u003c\/td\u003e\n    \u003c\/tr\u003e\n    \u003ctr\u003e\n      \u003ctd style=\"padding: 8px; border-bottom: 1px solid #eee; font-weight: bold;\"\u003eProduct Format\u003c\/td\u003e\n      \u003ctd style=\"padding: 8px; border-bottom: 1px solid #eee;\"\u003e450g Tub\u003c\/td\u003e\n    \u003c\/tr\u003e\n    \u003ctr\u003e\n      \u003ctd style=\"padding: 8px; border-bottom: 1px solid #eee; font-weight: bold;\"\u003eComposition\u003c\/td\u003e\n      \u003ctd style=\"padding: 8px; border-bottom: 1px solid #eee;\"\u003e75% Chicken with Bone, 15% Chicken Heart, 10% Chicken Liver\u003c\/td\u003e\n    \u003c\/tr\u003e\n    \u003ctr\u003e\n      \u003ctd style=\"padding: 8px; border-bottom: 1px solid #eee; font-weight: bold;\"\u003eMince Grade\u003c\/td\u003e\n      \u003ctd style=\"padding: 8px; border-bottom: 1px solid #eee;\"\u003eUltra-Fine (Easy Digestion)\u003c\/td\u003e\n    \u003c\/tr\u003e\n  \u003c\/table\u003e\n\n  \u003ch3 class=\"spw-header\" style=\"color:#be1622; font-weight:700; border-bottom:2px solid #be1622; margin-top:24px;\"\u003e\n    Analytical Constituents\n  \u003c\/h3\u003e\n  \u003cp style=\"font-weight: 400;\"\u003e\n    The nutritional analysis reflects a profile high in moisture for renal support and balanced minerals for long-term health.\n  \u003c\/p\u003e\n  \u003cul style=\"padding-left: 20px;\"\u003e\n    \u003cli\u003e\n\u003cstrong\u003eMoisture:\u003c\/strong\u003e 66.4%\u003c\/li\u003e\n    \u003cli\u003e\n\u003cstrong\u003eProtein:\u003c\/strong\u003e 18.0%\u003c\/li\u003e\n    \u003cli\u003e\n\u003cstrong\u003eFat Content:\u003c\/strong\u003e 11.5%\u003c\/li\u003e\n    \u003cli\u003e\n\u003cstrong\u003eCrude Ash:\u003c\/strong\u003e 4.5%\u003c\/li\u003e\n    \u003cli\u003e\n\u003cstrong\u003eCrude Fibre:\u003c\/strong\u003e 1%\u003c\/li\u003e\n  \u003c\/ul\u003e\n\n  \u003ch3 class=\"spw-header\" style=\"color:#be1622; font-weight:700; border-bottom:2px solid #be1622; margin-top:24px;\"\u003e\n    Functional Senior Additives\n  \u003c\/h3\u003e\n  \u003cul style=\"padding-left: 20px;\"\u003e\n    \u003cli\u003e\n\u003cstrong\u003eJoint Support:\u003c\/strong\u003e Supplemented with Glucosamine (0.0075%), Chondroitin Sulphate (0.005%), and MSM (0.005%) to assist with joint mobility.\u003c\/li\u003e\n    \u003cli\u003e\n\u003cstrong\u003eCognitive Health:\u003c\/strong\u003e Contains dried whole algae as a natural source of DHA and Omega-3 fatty acids for brain and skin support.\u003c\/li\u003e\n    \u003cli\u003e\n\u003cstrong\u003eMicrobiome Support:\u003c\/strong\u003e Includes Fructo-oligosaccharides (FOS) and Yeast products (MOS) to aid digestive efficiency.\u003c\/li\u003e\n    \u003cli\u003e\n\u003cstrong\u003eMicronutrient Fortification (per kg):\u003c\/strong\u003e Vitamin A (2,000 IU), Vitamin D3 (150 IU), Vitamin E (25 mg), and Taurine (250 mg).\u003c\/li\u003e\n    \u003cli\u003e\n\u003cstrong\u003eTrace Minerals:\u003c\/strong\u003e Elevated levels of Iron (50 mg), Zinc (20 mg), and Manganese (10 mg) to support aging metabolic processes.\u003c\/li\u003e\n  \u003c\/ul\u003e\n\n  \u003ch3 class=\"spw-header\" style=\"color:#be1622; font-weight:700; border-bottom:2px solid #be1622; margin-top:24px;\"\u003e\n    Storage \u0026amp; Handling Protocol\n  \u003c\/h3\u003e\n  \u003cul style=\"padding-left: 20px;\"\u003e\n    \u003cli\u003e\n\u003cstrong\u003eHandling:\u003c\/strong\u003e Keep frozen at -18°C. Defrost in a sealed container within the refrigerator.\u003c\/li\u003e\n    \u003cli\u003e\n\u003cstrong\u003ePortioning:\u003c\/strong\u003e Once thawed, the 450g tub is best utilized within 24–48 hours to maintain nutritional integrity.\u003c\/li\u003e\n    \u003cli\u003e\n\u003cstrong\u003eServing:\u003c\/strong\u003e Serve at room temperature. For felines with a reduced appetite, food may be slightly warmed (contains ground bone, do not cook or microwave).\u003c\/li\u003e\n    \u003cli\u003e\n\u003cstrong\u003eHygiene:\u003c\/strong\u003e Maintain rigorous raw food hygiene; wash all utensils, surfaces, and hands thoroughly after contact.\u003c\/li\u003e\n  \u003c\/ul\u003e\n\n  \u003chr\u003e\n  \u003cp style=\"font-size:0.8rem; color:#666;\"\u003eData verified on March 10, 2026. Source: https:\/\/www.purrform.co.uk\/senior-chicken-with-ground-bone-chicken-heart-liver-450g-tub\/\u003c\/p\u003e\n\u003c\/div\u003e","brand":"Superpet Warehouse","offers":[{"title":"Default Title","offer_id":56137115304262,"sku":null,"price":6.1,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0815\/9022\/3174\/files\/5F8A0053_SENIOR_Tub_WEB__60329.jpg?v=1773157999","url":"https:\/\/rawww.shop\/products\/purrform-senior-chicken-with-ground-bone-chicken-heart-liver-450g","provider":"Superpet Warehouse","version":"1.0","type":"link"}