{"product_id":"purrform-senior-rabbit-with-ground-bone-ox-heart","title":"Purrform Senior Rabbit with Ground Bone \u0026 Ox Heart 450g","description":"\u003cdiv class=\"squad-cat\"\u003e\n\u003cdiv class=\"title-wrapper\" style=\"display: flex; width: 100%;\"\u003e\n\u003cdiv class=\"title-column\" style=\"flex: 0 0 50%; display: flex; flex-direction: column; justify-content: flex-end; align-items: flex-start;\"\u003e\n\u003ch2 style=\"color: #000000 !important; font-weight: 900; font-size: 3rem !important; margin: 0 !important; line-height: 1.2; padding-top: 5px;\"\u003ePurrform Senior Farmed Rabbit with Ground Bone \u0026amp; Ox Heart 450g\u003c\/h2\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"dead-zone\" style=\"flex: 0 0 50%;\"\u003e\u003cbr\u003e\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cp style=\"font-weight: 400; margin-top: 20px;\"\u003ePurrform Senior is a precision-engineered raw diet developed specifically for cats aged 11 years and older. This formulation focuses on the maintenance of lean muscle mass and cognitive function through highly digestible farmed rabbit and taurine-rich ox heart.\u003c\/p\u003e\n\u003cp style=\"font-weight: 400;\"\u003eTo support the physiological changes associated with aging, this recipe features a finer mince texture for ease of consumption and is fortified with a specialized senior-support complex. This includes essential joint-care compounds and Omega-3 fatty acids to facilitate mobility and systemic health in geriatric felines.\u003c\/p\u003e\n\u003ch3 class=\"spw-header\" style=\"color: #be1622; font-weight: bold; border-bottom: 2px solid #be1622; margin-top: 24px;\"\u003eTechnical Specifications\u003c\/h3\u003e\n\u003ctable class=\"spw-table\" style=\"width: 100%; border-collapse: collapse; margin-top: 10px;\"\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd style=\"padding: 8px; border-bottom: 1px solid #eee; font-weight: bold;\"\u003eLifestage Focus\u003c\/td\u003e\n\u003ctd style=\"padding: 8px; border-bottom: 1px solid #eee;\"\u003eSenior (11+ Years)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd style=\"padding: 8px; border-bottom: 1px solid #eee; font-weight: bold;\"\u003eProduct Format\u003c\/td\u003e\n\u003ctd style=\"padding: 8px; border-bottom: 1px solid #eee;\"\u003e450g Tub\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd style=\"padding: 8px; border-bottom: 1px solid #eee; font-weight: bold;\"\u003eProtein Composition\u003c\/td\u003e\n\u003ctd style=\"padding: 8px; border-bottom: 1px solid #eee;\"\u003e80% Farmed Rabbit with Bone, 20% Ox Heart\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd style=\"padding: 8px; border-bottom: 1px solid #eee; font-weight: bold;\"\u003eMince Grade\u003c\/td\u003e\n\u003ctd style=\"padding: 8px; border-bottom: 1px solid #eee;\"\u003eUltra-Fine (Geriatric Friendly)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003ch3 class=\"spw-header\" style=\"color: #be1622; font-weight: bold; border-bottom: 2px solid #be1622; margin-top: 24px;\"\u003eAnalytical Constituents\u003c\/h3\u003e\n\u003cp style=\"font-weight: 400;\"\u003eThe nutritional profile is optimized for hydration and protein efficiency, addressing the specific metabolic rate of older cats.\u003c\/p\u003e\n\u003cul style=\"padding-left: 20px;\"\u003e\n\u003cli\u003e\n\u003cstrong\u003eMoisture:\u003c\/strong\u003e 72.4%\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eProtein:\u003c\/strong\u003e 18.0%\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eFat Content:\u003c\/strong\u003e 8.1%\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eCrude Ash:\u003c\/strong\u003e 2.3%\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eCrude Fibre:\u003c\/strong\u003e 0.1%\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3 class=\"spw-header\" style=\"color: #be1622; font-weight: bold; border-bottom: 2px solid #be1622; margin-top: 24px;\"\u003eFunctional Senior Additives\u003c\/h3\u003e\n\u003cul style=\"padding-left: 20px;\"\u003e\n\u003cli\u003e\n\u003cstrong\u003eMobility Support:\u003c\/strong\u003e Includes Glucosamine (0.0075%), Chondroitin Sulphate (0.005%), and MSM (0.005%) for joint and cartilage maintenance.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eOmega-3 Fatty Acids:\u003c\/strong\u003e Derived from dried whole algae to support skin health and cognitive function.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eDigestive Health:\u003c\/strong\u003e Supplemented with Fructo-oligosaccharides (FOS) and Mannan-oligosaccharides (MOS) to aid nutrient absorption.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eMicronutrient Fortification (per kg):\u003c\/strong\u003e Vitamin A (2,000 IU), Vitamin D3 (150 IU), Vitamin E (25 mg), and Taurine (250 mg).\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eTrace Minerals:\u003c\/strong\u003e Enhanced levels of Iron (50 mg), Zinc (20 mg), and Manganese (10 mg) to support metabolic vitality.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3 class=\"spw-header\" style=\"color: #be1622; font-weight: bold; border-bottom: 2px solid #be1622; margin-top: 24px;\"\u003eStorage \u0026amp; Serving Protocol\u003c\/h3\u003e\n\u003cul style=\"padding-left: 20px;\"\u003e\n\u003cli\u003e\n\u003cstrong\u003eHandling:\u003c\/strong\u003e Keep frozen at -18°C. Defrost in a sealed container within the refrigerator.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003ePortioning:\u003c\/strong\u003e Once thawed, the 450g tub should be consumed within 24–48 hours.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003ePreparation:\u003c\/strong\u003e Serve at room temperature. For cats with diminished appetite, the food may be slightly warmed (do not cook or microwave due to ground bone content).\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eHygiene:\u003c\/strong\u003e Wash all surfaces, utensils, and hands thoroughly after handling raw meat.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003chr\u003e\n\u003cp style=\"font-size: 0.8rem; color: #666;\"\u003eData verified on March 10, 2026. Source: https:\/\/www.purrform.co.uk\/senior-farmed-rabbit-with-ground-bone-ox-heart-450g-tub\/\u003c\/p\u003e\n\u003c\/div\u003e","brand":"Superpet Warehouse","offers":[{"title":"Default Title","offer_id":56137115435334,"sku":null,"price":6.1,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0815\/9022\/3174\/files\/5F8A0051_SENIOR_Tub_WEB__51058.jpg?v=1773157905","url":"https:\/\/rawww.shop\/products\/purrform-senior-rabbit-with-ground-bone-ox-heart","provider":"Superpet Warehouse","version":"1.0","type":"link"}